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Today’s world offers many social media platforms to choose from: Facebook, Twitter, Instagram, Pinterest and more. During the Real Green Solutions 2018 conference in St. Petersburg, Florida, Jennifer Peitz and Tim Romisch of Real Green shared what they thought serve as the best social media platforms for green industry professionals.

“Social media takes time and energy,” Peitz said, who serves as the digital marketing manager at Real Green. “And you have to put it in to make it effective.”

Here are their top social media platform picks for the green industry:

1. Facebook. With more than 2 billion social media users, your business has a great chance to thrive on Facebook. Peitz said creating a business page on Facebook comes with features like an option to get reviews from customers.

“Don’t be afraid of bad reviews,” she said. “Turn (the review function) on.”

Peitz said Facebook is also being used as a search function for users to find more information on companies and businesses.

“Using Facebook allows you to have a dialogue with your customers,” she said. She also recommends companies post to Facebook two or three times a day on average. Popular and engaging posts include community involvement, employee bios and welcomes. Visit bit.ly/GreenIndustrySocial to read about how you can use YouTube and Instagram.

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Nominate your employee of the year

Lawn & Landscape magazine is once again looking for the best employees in the industry and we need your help. If you have an employee who has gone above and beyond in their position and should be acknowledged, now is your chance to have them publicly recognized in our publication.

Send us two to three paragraphs explaining why your employee should be chosen. Your entry should include concrete examples/stories of how this person has improved your company either culturally or financially, and how they have set a good example for other employees. Please include the employee’s title and number of years at the company.

Email submissions to Editor Brian Horn at bhorn@gie.net. Please use Employee of the Year as the subject of the email.

Deadline: Monday, March 12