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You might have the best service in your market, but if your website doesn’t pop up when potential customers are looking online, you’re missing out on sales. SEO strategies, content performance, user engagement and social media all factor into your status on the web, but a few tweaks to your online presence can make all the difference. Try these six tips to make your business searchable.

1) Answer questions and create relevant content.

Content is important now more than ever, but the key is quality content in the right context. Turn your website into a resource for your customers and let them know about your expertise in your field. This gives Google more information on connections of relevant content throughout the web and helps improve your rankings.

2) Link to both inside and outside sources.

This increases your user engagement, decreases your bounce rate and ups the amount of time people spend on your site. All of those factors will help your Google ranking. Linking to well-known domains will also help move your search results up.

3) Use descriptive URLs.

Using keywords in your URLs helps Google and other search engines find your website and include it in results. Stick to five or fewer search terms in your URLs. Any more than that may look like spam to search bots, and work against you.

4) Improve your social media.

The quality and quantity of links on platforms like Facebook, Twitter, etc., influence your search engine optimization so make sure you’re sharing useful and pertinent content.

5) Analyze your performance.

Sites like Google Analytics can help you determine what type of content is most popular so that you can keep giving your customers and potential customers reasons to come to your website. If you can answer questions potential clients are asking, Google will recognize your site as a resource and improve your ranking.

6) Go mobile.

As more web traffic is coming from mobile devices, it’s important to make sure your site looks good, and functions, on mobile platforms. An easy way to check multiple platforms is to run a URL through Google’s mobile-friendly test at search.google.com/test/mobile-friendly. If you know which software your website was built with, you can often find a guide to mobile optimization on that platform.

The author is an SEO specialist.