Consumer attention is rapidly shifting from traditional marketing channels (TV, radio, print, etc.) to much newer platforms such as Facebook and Instagram You cannot just cut a check blindly and win with social media without actively participating in the platform. You need to become a practitioner and become dedicated to understanding and learning this new world to have success with it. While many of the same tried and true methods for making customers properties gorgeous haven’t changed, the ways that we in the green industry must adapt our sales cycle and process must. Customers today make decisions quicker and do their due diligence when searching for home services.

Head to bit.ly/4waystodominate for four tips that you can implement in your business to see measurable returns on your energy and effort invested into the social media cosmos.

Keep tabs on the Turnaround Tour

We’re partnering with The Harvest Group to help three lucky companies turn their businesses around. From nearly 50 applications from lawn care and landscaping businesses across the country, a panel of experts chose Freedom Lawn and Landscapes, Vineland Landscaping and Wade’s Lawn Service.

Sponsored by Fleetmatics, the three companies will receive a year’s worth of consulting, including on-site visits, phone calls and a customized plan for operations, growth and profitability from The Harvest Group, a $25,000 value. As they work with consultants Bill Arman and Ed Laflamme, head over to bit.ly/TurnaroundTour to read and watch their progress.

Curious how you compare?

This issue is our annual Top 100 issue, where we list the top 100 companies in the U.S. and Canada. Curious to see how you stack up to the competition in your area? Wondering how long it might take your company to make the list? Head over to bit.ly/Benchmarkreal to see in real time how you compare to other companies in the industry.

Have a great photo? Share it with us!

Have Instagram? Go to @lawnlandscape and follow us. Then use the hashtag #lawnlandscapefeature and you might see one of your photos here.

Over on Instagram, we like to highlight companies we visit when we travel. In April, Digital Content Editor Kate Spirgen headed down to Florida to visit with Honda.

This photo was taken by Kate at Sun ‘n Fun, the air show in Florida. Read more about the trip on page 20.