Valuable opportunities abound at the 2017 GIE+EXPO for lawn and landscape pros interested in improving profitability. The show is set for Oct. 18-20 at the Kentucky Exposition Center.

The GIE+EXPO Workshops will cover a variety of management topics specifically for landscape contractors’ businesses Thursday, Oct. 19 and Friday, Oct. 20.

Some highlights include:

Thursday, October 19

1-2:30 pm

NALP Workshop 1: 50 Sure-Fire Ways to Reduce Cost & Increase Profits

Bill Arman and Ed Laflamme, The Harvest Group, National Association of Landscape Professional Consultants

Are you frustrated working 24/7 with low profits? Are your sales growing bigger and your bottom line smaller? It’s time to figure out the things that really make money. This hard-hitting session will include real-world case studies and practical advice to help landscape professionals attract, motivate and keep great people and maximize market share with powerful estimating and pricing strategies.

3-4:30 pm

NALP Workshop 2: A Critical Analysis of the Six Estimating Systems Used in the Green Industry Today

Jim Huston, J.R. Huston Consulting, National Association of Landscape Professional Consultant

Learn the six most commonly used estimating methods in the green industry. Attendees will gain an understanding of six estimating methods and the tools to identify the weaknesses and strengths in each; how to analyze a bid; and how to define and calculate direct costs, general and administrative overhead costs, a break-even point, gross profit margins and net profit margins.

Friday, October 20

8-9:30 am

NALP Workshop 3: The Success Marketing Strategy for Growing Your Landscaping Business

Christopher Yates, Success Landscape Marketing, National Association of Landscape Professional Consultant

Websites and social media are changing at lightning speed and it's a challenge for a business owner to stay on top of it all. In this workshop, the author of The Complete Guide to Marketing Success for Landscapers will break everything down in a practical way to help businesses generate more clients, referrals and revenue.

8-9:30 am

NALP Workshop 4: Teamwork - In Every Aspect of Your Life!

Rich and Crystal Arlington, Rich Arlington & Associates, National Association of Landscape Professional Consultant

The Dynamic Duo of Landscape and Snow, Rich & Crystal Arlington will explain how to work together as a team at work and at home. To be successful in our personal lives and business, a person must understand and develop a plan to overcome the obstacles presented when husband and wife work together. Attendees with learn how to create a professional environment, use technology as an effective tool and utilize each other’s strengths to build unity in a business and personal relationship.

For more information, visit gie-expo.com.

To register for the show, click here.